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Showing posts with label Keywords. Show all posts
Showing posts with label Keywords. Show all posts

Monday, December 26, 2011

Keywords 101 - Types of Keywords and Search Operators


This blog post is about Keywords 101 and it includes information on how keywords works with search, types of keywords and effective easy to search keywords using Google operator. Keywords are of many types that vary to the individual human behavior. Keywords are not created they are formed.

What are Keywords?

Keywords are words that are used to search information in Search Engines that refers to a specific topic. Keywords can vary like Singular Keywords, Plural keywords, Strong & Weak keywords, Global & Local keywords, Misspelled keywords, Seasonal keywords and Long tail keywords.

How Keywords work?

When you search for information using a Keyword[1], the Search Engine looks for all the indexed pages in the database contacting the specific word or words (Called as keywords). If you try for a Keyword 'SEO and SMO' then the search engine will look for the pages that contain the words 'SEO and SMO'. Despite you will see topics that relates to only SEO and as well you will also find topics that only relates to SMO. If you need the search result that includes both 'SEO and SMO' then you have to use an advance operator " ". Here an example advance search Keyword "SEO and SMO" to check the web search results that has all words and following the exact order of words. You can read more on advance operator section below..

Types of Keywords

Keywords are of many types that vary to the individual human behavior. Keywords are not created they are formed. Sometimes Today's Keywords will not be Tomorrow's. Even there are Keywords that get disappeared. For example, if a Keyword is based on a specific technology and the technology is outdated than people will not be searching for those words and obviously the Keywords will be disappeared or can be changed to some other form based on the versions and future technology. Likewise same for many industries. Here are the types of Keywords that can give you more idea.

(1) Singular Keywords:

Form of a word that is used to search a single piece of product or niche information. Singular Keywords had to be used according to the need and generally Keyword formation should be smart.

For example, a singular keyword can be something like - book and can't be like - Cricket shoe. People will search for shoes and not shoe.

(2) Plural keywords:

Form of a word that is used to search more than one specific object or range of information. Compared to the above example Plural keywords can be used like - Cricket shoes and it is meaningful and the simple difference between the singular and the plural is an “s” or “es” at the end of the word.

Now a days, Google and other major search engines are smart enough to find the relationship between plural and singular. Google also index and values singular keywords for some of the targeted plural keywords based on the people search behavior. That is, users who search for the plural keywords may still get benefit out of web pages that focus the singular keywords.

(3) Strong Keywords:

Strong keywords have high volume of search and it takes up from single word to even some Geo specific keywords. This depends entirely on the user volume those who are looking for the information. Promoting web page for strong keywords is not so easy as the competition would be much high and as well will have large number of results.

Here few examples for Strong Keywords:

* Apple ipad
* Toyota

(4) Weak Keywords:

Weak Keywords are low volume keywords but it can produce a decent reference for business enquiries. Normally more than two or more words search keyword comes under weak keywords criteria. For creating week keywords, you can try to add your location to strong keywords and measure the search volume using a keyword tool.

This will work for many industries and you can obtain a decent traffic for start and gradually you can focus strong keywords. There are even week keywords that are not location specific since those keywords might have less competition and search results based on industries you target.

(5) Global Keywords:

Global Keywords are not location specific and most of the keywords are targeted for Dot com search engines and the importance of site listing for Global keywords are not restricted to regional specific search engines.

(6) Local Keywords:

Local Keywords are location specific and the keywords can be targeted for regional search engines. Normally local keywords are specific to your languages and targeted country.

Example for local keywords

* Web design London
* SEO New York

(7) Misspelled Keywords:

Misspelled Keywords are formed when huge volume of search engine users have problem with spellings and make typo mistakes while searching for information. And also some spell different and it depends on country. In US the spell is 'color' and in Australia it is written as 'Colour'

One good example is 'accommodation' word. Some type as 'accomodation' and 'accomadation'

(8) Sesonal Keywords:

Seasonal Keywords occur only on certain times of the year. A good example is a greeting card site and seasonal product-selling site. Seasonal Keywords competition changes based on the volume of the search.

In Christmas period, users will be searching for Christmas greeting cards and Christmas gifts. Other than November and December these keywords will have least importance.

(9) Long Tail Keywords :

Long tail keyword are combination of highly searched keyword phrases that generates relevant phrases. These long tail in keywords can provide a significant amount of traffic and when promoted well these keywords can provide a good amount of traffic for original keywords that are used to combine to form a long tail keyword.

These type of long tail keywords are used for article title and press release heading and a good long tail keywords can generate higher conversion rate than a normal keyword (Called as short tail keyword).

Keyword Search Operators

Keywords search Operators[2] help a lot with search and to become a real Keyword search expert you can use the following operators like,

(1 ) Plus (+) Operator

+ Operator with a word / keyword helps to search the web results with those specific keyword around content, title, Meta tags and links.

Example:



Figure (A)



Figure (B)

From Figure (A) you can see a search keyword "business directories" and the results would be varied based on the words directory and directories. The actual search was for "business directories" and not "business directory" but yet you can see results for both directories and directory.

When you use an operator "+" you can see changes in results as seen in Figure (B). The result shows for the word directories.

Note: Now Google has replaced + with "".

(2) Minus (-) operator

- Operator with a word / keyword helps to omit those words from search results.

Example:



Figure (C)

When you use an operator "-" you can see the web results as seen in Figure (C.) The result will not show search terms that include the word “directories” and show only related to the word “business”.

(3) Related (~) operator

~ Operator with a word / keyword helps to find search results that are related to the search term.



Figure (D)

When you use an operator "~" with the word “directories” as seen in Figure (D), then you can see the results that includes words like "search, guide, white pages and so".

(4) OR operator

OR operator in-between search terms help the user with the results containing either one word.

Example:



Figure (E)

When we use OR operator in-between “business” and “directories” words as seen in Figure (E) then the web search results will be displayed containing word business OR directories.

Keywords Role in SEO

Being Keywords as one of the major factor for SEO - an explanation is given in one of my post about how effectively Keywords can be used for Search Engine Optimization(SEO). The below topics are covered in the post"how to improve content writing to rank in first page?".

(a) SEO copy writing - Two Ways
(b) Four Keyword Strategies
(i) Keyword Density
(ii) Keyword Prominence
(iii) Keyword Frequency
(iv) Keyword Proximity
(c) Maintaining the position.
(d) Example on SEO Copy Writing Using Keywords

By now this Keywords 101 post should have helped you to know all about Keywords and its use. Feel free to post your comment on what you know about Keywords.
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Sunday, January 20, 2008

Pick Your Target Keywords and Position Your Keywords Meant for Search Engine Eyes


How do you think your visitors search for your web page? It's easy. The words you think and imagine and type in search engine box are your targeted business keywords

For example, if you own a gift site, and if any visitor type "Gift shop online", then it's your target keywords for your site that you want your webpage to be in top ten results.

Make your website with different targeted keywords that reflects your web page content. Say you have another page for gifts especially for women, then "Gifts for women" is your target keyword for that webpage, you can also know the search count or keyword strength by using Google or overture keyword tool

An important point to be remembered is that your target keyword should be two or more words in length. Most of visitors make the mistake of typing single word like "Gifts". Single words used as keywords are odd and they don't bring success.

Make sure your target keywords are placed in fine locations on a webpage. The page title tag is more important and it looks like
< title > Gift shop online, Keyword 2, Keyword 3< / title >.Missing title tag is the main reason why most of the website are ranked poor.

Title should be relatively short and attractive with not more than 3 to 4 keyword phrases and each keywords should be supportive to each other. For better understanding, if the first one is "gift shop online" then the next one can be "gift sale online". You can also try with a sentence format like
"Gift sale online shop". When it appears in search engine listings, short and attractive title makes the visitors to click through your site.

Search engines prefer web pages with keywords in headlines and also to appear in first paragraph of your webpage. While using keywords in your content use < p > tag and simplify your table structure.

Keywords in navigational links play a vital role and have its own importance to search engine eyes. Say the first column has navigation links and second column has keywords as text.

We see the pages like this

Home Gift shop online
Webpage 1 Gifts for Men
Webpage 2 Gifts for Women
Webpage 3 Gifts for Kids


Search engines see pages like this

Home
Webpage 1
Webpage 2

Webpage 3

Gift shop online
Gifts for Men
Gifts for Women
Gifts for Kids


You can see the keywords have moved down the page and it has to be fixed by simplifying your table structure, it's been seen online that most of the people simply forget to think on how tables might affect the web page for search engines listings. Follow these tips so that search engine crawls yours web pages happily

Recommended Keyword Tool:
Wordtracker Free Keyword
Link to the Wordtracker Academy
Use this link if you have already
Link to the free downloadable (PDF)

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