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Showing posts with label Google Adwords PPC. Show all posts
Showing posts with label Google Adwords PPC. Show all posts

Sunday, September 28, 2008

Tips For Affordable Pay Per Click Advertising


As we all know advertising using pay per click has become one of the effective ways for targeting the most prospective customers to your business. Your website can have a contract with any one of the search engines and can bid on the keywords that best suits your website and business. When your target customer searches in these search engines using these keywords, the search engine pops up sponsored ads as its search results.

Here are some useful tips to have your ad seen in the above competition:

· Identify your Niche
1. Get to know what your search engine surfers generally type when they look for a site related to yours.
2. Come with as many as keywords possible to describe your website and products.
3. With this list of keywords, with the help internet, try to identify more keywords that are widely used by the surfers. Free online tools also can be used to simplify this task for you.

· Choose Low Competitive Keywords
1. Pay per click advertising is quite competitive and can also go beyond your budget. So always try to bid on low competitive keywords that can also cost you quite less.
2. Keyword analyzer software is the best free software that can be purchased online and used for identifying which of your keywords are low competitive.
3. Keywords tools act very useful for PPC research as they give the low competitive words as well as the number of searches of that keyword and number of campaigns going on for the keyword, hence helping you not to exceed your budget.

· Write Engaging Ads
1. PPC ads are written using less than 125 characters. Not much space is available to sell your service or product to your customers. So have the benefits for the customers written in the form of questions and numbers
2. Search engines like Google also allow you to score points through the relevancy of search items. Which means, more relevant is your ad – that is more times your ad is clicked, more points, hence your ad will be in the list that bids for the keyword.
3. Hence you can use your major keywords in these ads, which when displayed in the surfer’s search result has high possibility of the surfer opening your website.

Having a couple of PPC campaigns, identifying the best keyword and to creating the best ad will become a continuous process for your website. By following the above tips PPC can also be an affordable internet marketing way to promote your online venture :)
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Tuesday, December 11, 2007

Do you want to receive email when GOOGLE SPIDERS and YAHOO BOT visits your BLOG Or WEBSITE?


Use the below code code to receive email when Google spiders / Yahoo Bot your blog or website pages

$email = "you@example.com";

if(eregi("googlebot",$_SERVER['HTTP_USER_AGENT']))

{

mail($email, "The Googlebot came to call",

"Google has visited: ".$_SERVER['REQUEST_URI']);

}

?>



$email = "you@example.com";

if(eregi("yahoo! Slurp",$_SERVER['HTTP_USER_AGENT']))

{

mail($email, "The Yahoo bot came to call",

"Yahoo has visited: ".$_SERVER['REQUEST_URI']);

}

?>

See When A Page Is Spidered

$the_date = "Today is ".date ("l, F d Y");
$the_time = "The time is ".date ("H:i \(O")." GMT)";
$all_date = $the_date.'
'.$the_time;
echo $all_date;
?>

This is a typical output from the code:

Today is Wednesday, February 12 2007
The time is 12:15 (-0500 GMT)

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Tuesday, August 15, 2006

Setting up google adwords campaign PPC Very Hot!


Setting up Google Adwords campaign PPC

Are you looking for a great market for your products and business through online, go for Google Adwords you can find the solution.

This article teaches you to set up google adwords campaign in few minutes and start earning money

Google Adwords are PPC(pay per click) ads displayed on the top or right side of google search results.Ads are provided with high traffic keywords(product) with a good description to attract people to click and buy products or visit your site.

Some of the steps to be followed for setting up Adwords

First select a keyword and write a description for the ads to attract the visitors, keyword popularity can be know through "Google adwords suggestion tool" https://adwords.google.com/select/main?cmd=KeywordSandbox

Create a google account and login to https://adwords.google.com you can find two option Starter Edition and Standard Edition. Go for Standard one.Now you can setup with selected keywords and description prepared related to products which should attract peoples.Google does not have a straight forward bid charges.Minimum is $30 per month

Allot a minimum bid for a day, test it and find out the clicks for your ads. Gradually increase the bids.Note for each click your bid is going to decrease. This can be tracked by google tracking tool.

When you are new go for only minimum Bid charges, learn and get experience in this game and then fight with competitors with maximum bid and make your business successful.

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Setting Up Overture PPC Account


Setting Up Overture PPC Account

Overture pay per click advertising is one way for making search results page for a specific keyword or phrase which is used by your customers or clients to buy your products online or offline.

For top listing on major search engine including yahoo, lycos, altavita and MSN.As far as PPC is concerned you are not going to pay for placing ads, you will pay only for the clicks by your audience and there visits to your website.

You can find two different signup options

One is self serve option and other is Fast Track option.

Self serve option; in this you can do keyword research. Keyword research can also be done through http://inventory.overture.com, then setting up your bids for the specific ads related to keywords researched by using the tool. Keyword titles should be related to your business and should be targeted towards the audience

Fast Track option, in this to have help in setting up your account you will get a support by call and assistance like keyword selection, Writing good titles and descriptions, Budget management, Account optimization and Setting up tracking URLs.

You have to fix the bid to at least $25 per month .Over all keyword prices are $0.10 per click depends on which keyword you choose.

My suggestion is to pick a low cost bid with high rankings popular keywords, you can make this by using keyword phrases.Do not buy a high bid keyword and no need to keep your keyword title in top, it can also be on something like in second till fifth place. If your title and description is good, your audience will automatically click your add and come for business. Like wise you can minimize the budget for your bid and invest on more keywords.

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