Covers insights on Search Engine Optimization (SEO), Google Search Algorithm Updates, Paid Search, Social Media to name a few . Jag's SEO A Day Blog help articles, tips and tricks are for free to educate newbie’s, web masters, online business owners and seasoned professionals!

Showing posts with label Google. Show all posts
Showing posts with label Google. Show all posts

Why Are You Afraid Of Google Penguin Update?

Would say, you don't have to be panic!

SEO recovery is doable. As per the industry experience and Google's confirmation, penguin update goes on regular basis and the major updates are announced and named in versions.

Started on April 24, 2012 (Google Penguin 1.0), May 26, 2012 (Penguin 1.1), October 5, 2012 (Penguin 1.2), May 22, 2013 (Penguin 2.0), Oct. 4, 2013 (Penguin 2.1), and October 17, 2014 (Penguin 3.0). Penguin 4.0 is expected in couple of months. Don't wait for Penguin 4.0 to hit your website.

First thing you need to know is about the information that to be collected before you start the work on Google's penguin lift and the proceedings in your website in order to stay back in the competitive search spot game!

(1) A Search Console (Former Google webmaster tools) account need to be created. Reference
(2) DA and PA check tool. Reference
(3) Knowing how hard it has been hit your website. Reference
(4) Manual action analysis. Reference
(5) Using Disavow tool. Reference
(6) Social Media Promotion.
(7) Content writing and marketing.
(8) Inbound Marketing.

Login to your Search Console (Google webmaster tool) account and look for links to the site section under search traffic. Now you will see "who links the most, your most linked content & How your data is linked". From the list of "who links the most", you will be knowing the level of unnatural links, paid links and scrappy links if you have built it or if a third party did the same, you can use tools to check DA and PA for the websites and webpages.

Search Google for bulk DA tool. There are few free tools that can help you to list 100 domains. Pick the low domain authority (DA) and Page Authority (PA) URL's and save it in a notepad. Look for low DA sites & PA pages. Find the level of your keywords you have used to build links for the websites. You need to check for money keywords and brand keywords. Money keywords unnatural links are the most dangerous one. You need to contact the webmaster and request for the site removal. Again if you find brand keywords in a poorly maintained website like less worthy information, too much of Ads & Popups, scrappy content then again you need to remove your website from those domains and pages.

Most of the website webmasters won’t be responding and some would be charging for link removal. In the notepad file that to be disavowed, you can mention the details as said in one of my post "Disavow.txt Smart Code Report to Disavow Spammy Or Low-Quality Links".

An important thing that need to be checked is "Manual actions" section under "Search traffic" section. If Google penguin has been hit hard to your website, you will notice a message from Google about the site wide or partial penalty and list of sample backlinks that is harming your web site. Work on those and similar sites. Take a complete list based on the sample sites referred by Google and remove those backlinks. As well mention those in disavow text file and use request a review button. If your domain is not been hit hard then you will see a message "No manual action found".

This doesn't mean you are not hit by Google penguin, if you see a drop in traffic when the Google penguin algorithm is updated then you need to work on the process explained above. Once you are done with the link cleaning process and list of links to discount in the text file, you can upload the using Disavow Tool (

In parallel you need to start with blogging, resource write-ups, inbound marketing and social media promotions by making use of top social media sites like Facebook, Twitter, Pinterest, Instagram, Google plus to name a few. All these signal will balance the discounted unnatural links and betterment your site traffic by regaining and improving SERPs.

You may also like,

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Google Paid Shopping Ads - Negative & Converting Keywords

Google shopping campaigns are used to promote products through product listing ads and it consists of image, product title, price, shipping, business name to mention few. By submitting a product feed to Google merchant center and linking to your AdWords account, you can create and access the products information and settings for various targets.

Google shopping don't allow you to manage keywords like web search ads. In most of the industry shopping ads perform better than web search ads but at the same time, you will be losing $$$$ when user clicks on ads by displaying the products for irrelevant keywords, that is negative keywords.

Negative keywords can be used at the campaign or ad group level to restrict the irreverent search queries for which the product ads are shown. You have an option to add, edit, or remove negative keywords by clicking the Keywords tab.

How to find negative keywords?

By using Google Analytics, you can navigate to Acquisition > AdWords > Search Queries. Use Secondary Dimension > Advertising > Campaign and from the advanced filter, look for search option to segment the Shopping Campaign and apply the filter.

This report lists all matched queries for shopping campaigns. The report also includes behavior analysis from which you can see bounce rate. Click on the bounce rate to sort from 100%. Here you will see keywords that are irrelevant to the business. You can also compare the range month wise so that you can get a clear insight on selecting the right negative keywords. Adding those negative keywords would save a lot of $$$$ and this should be a continuous process. In the same section find out the converting keywords and re-optimize the most converted product pages with those relevant keywords.

Take advantage on both negative keywords and converting keywords!

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Best 3 Free LSI Keyword Research Tools

There are couple of standard keyword research tools and out of that these 3 free LSI keyword research tools provides straight forward solution.

What LSI is all about?

LSI stands for Latent Semantic Indexing. These combination of keywords helps in indexing process and to better understand about the pages. Google and other search engines confirmed using more Latent Semantic Indexing keywords, the pages will boost in rank process. Let's see more on LSI keyword research tools.

(1) LSI Graph - LSI Keyword Generator

The tool is a free LSI Keyword Generator tool that provides related keywords to the keyword that you us in search engines. These are related keywords that are semantically linked to the main keyword used in search.

(2) Soovle LSI Tool generates LSI keywords not only for Google, the tool also provides LSI for Bing, Yahoo, Youtube, Wikipedia, Answers and This tool creates a result set by looking through the main keyword.

(3) Ubersuggest LSI Generator

With LSI Generator, you can choose a language and a source like web, images, news, shopping, videos and recipes. In addition with the base term, you can see a letter or a digit. You can extract suggestion for the base term. This is a pretty interesting option. You can get hundreds of keyword ideas from user's query database.

The combination of above mentioned tools can help you with the keywords for your next blog post, on-page SEO or to optimize PPC Ads.

If you find any other free LSI Tool, feel free to mention!
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DuckDuckGo a Google Yahoo Combo

A good alternate search engine with privacy search. DuckDuckGo don't follow you and has good index level. You don't have to navigate search pages for results and the web sites / pages listed are very close to the search queries.

As said the specialty is the search results which is shown in one page as a go and the page is very clean. The search experience is amazing with the ability to show up the sites and pages with fav icon. If you compare the results with Google and Bing, most of the searches results in DuckDuckGo looks better and more relevant.

DuckDuckGo is worth be to a default search engine and it's in the hands of the digital and search industry on how effective the privacy search engine can used and made popular like the earlier days of Google, Yahoo, Bing and many.

Hope Duckduckgo will not be a disappointment like Cuil and Blekko.
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Traditional Google add url title changed to search console

Back years ago when there was no google webmaster tool interface, individuals and web masters used to add their websites to this Google url, which still works.

I don't think most of the people who use the interface webmaster tool would have noticed the Google's add url. Apart from this, looks like Search console (formally webmaster tools) will be a more closer opportunity for the businesses and will help a lot for even non techies too. There are high chances  for increase in more signup's.

Let's see how it goes on!
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Letter to Google on Search Ranking Choice!

We appreciate the webmaster tools improvement and developments but regardless the transparency.

(1) Can you show us why the competitor’s sites are ranking well even though my site is better when compared in all ways?

(Please don’t say it's because of domain age. Since we are in the industry we know the market share and the truth. The insight would help us to work on the site fixes.)

(2) Can you show a sample list of spam or poor quality backlinks other than mentioned in the manual action review request?

(3) Can you mention the algorithm update in webmaster tools that caused the traffic drop?

(We know that can be noticed from analytics or from search queries data. Suppose if you update 2 or more algorithm in consecutive weeks, the guess would be broad)

(4) Suppose my competitor hires a team to build my site links with bunch of spam and poor quality links, what would be the result after an algorithm update? I need to find those links to disavow and wait?

(5) WMT links to the site shows old data. This is a common issue raised by everybody. Suppose we removed links from spam sites and used disavow tool, how do we know that you have reviewed those updates and our disavow links did not make any sense?

(6) How do you expect more natural link juice for a commercial site with an age of 1 year old or 5 years old compared to 10 years old site or brand site?

(Do you really validate brand sites or is it something undercover?)

(In some case the 1 year or 5 years old site would be more preferred by users when compared to 10 years old site. Small or medium sized business need to be given a chance)

(7) Can you show the website search engine guidelines score compared to industry best website score?

(8) What if you feel that the site has quality less content / duplicate content and are supposed to be quality content to our knowledge. Can you show some samples?

Let Google shuffle the results, collect the data and show the results as users prefer.
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Disavow.txt Smart Code Report to Disavow Spammy Or Low-Quality Links

You need to make sure about the links to be disavowed. The main factor is about low-quality & spammy links those points to the site. The process need to be carried out only if you think the links that are to be mentioned are causing issues to your site's online presence.

# This Disavow Report was created on Date, year (Today) for
# This report includes links of 2 prior reports submitted on Month Date, Month Date
# This report also contains new data added today, Month Date

# We have request webmaster to remove our links from their domain. The links from the following domain were cleaned up

# The webmaster did not respond. The links from the following domain were not cleaned up

# The below blogspot has differnt ccTLDs. We assume Google will apply disavow to all ccTLDs.

Customize the disavow text with links as per your requirements. The above format will help Google guys to understand easily. Here Domain: refers to the entire set of links in the domain and the specific link refers itself.

Go to disavow tool by logging using Google webmaster owner account and upload disavow.txt file. You're done. Wait for the changes to happen!

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Top 5 SEO Extensions for Google Chrome

As we all know there are thousands of SEO extensions for Google Chrome. Here are the 5 SEO tools I would recommend to understand and improve the site SEO factors.

(1) SEO for Chrome

This tool SEO for Chrome provides SEO Tools like to find Pages indexed, competitive analysis, keyword research, backlink checks, pagerank checks etc.


A simple SERPS tool to check the position for a list of websites for a given keyword.

(3) SEO Site Tools

This tool provides the Social Media information, external page data, HTML and CSS Validation etc.

(4) SEO Professional Toolbar

This tool stores the rank and backlinks history for selected sites.

(5) Mozbar 

This tool shows the important SEO metrics and also compares link metrics for Google, Bing and Yahoo! with the SERP.

These SEO extensions for chrome can help you get an overall audit of your website popularity and these tools can help to improve the site performance in a better way.
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Part 2 SEO QA - SEO Newbie's Questions Answered

In continuation with the previous post, here are some more common questions I see in my Google Analytics log. The post help to get direct answers for the question.

(1) How many words can I use in H1 tags?

H1 tags are for page headings. There are no fixed numbers. Have H1 tag meaning full for page body content that helps users and search engines to understand better. Normally 4 to 5 words are seen around as maximum and they were meaningful.

(2) Can I use the same article content in different articles site?

No you should not. Have one article per site. Do not duplicate. Make sure that the articles site is not a scrapper site.

(3) Does Google prioritize search results?

Yes Google lists search results based on website popularity and the factors includes links to your site, search engine friendly structure, quality content and many other factors. Follow Google guidelines to increase your online presence.

(4) How to get listed higher in Google?

Your site should meet Google guidelines provided the site should have relevant backlinks for your users search keywords and should have quality resources (articles, news etc). If it is a service site, build internal links from your resources.

(5) How often does Google crawl?

There is no fixed time interval. Crawls are based on backlinks, content updates, PageRank and many other factors. Build crawler-friendly pages by following Google guidelines.

(6) What is the Google panda factor?

Panda is a filter that finds low-quality pages. If you have too many low-quality pages then the site will be flagged. Read more on Google panda factor checklist.

(7) What are more important backlinks according to Google?

Backlinks that are related to your site theme and the linking site should have related content around.

(8) What does the term keyword prominence refer to?

Keyword prominence refers to the priority given for the keywords in top content, Title, H tags and Meta tags.

(9) What directories does Google like?

Human edited directories are linked most.

(10) Should I mention sitemap in robots.txt file?

Mentioning sitemap XML in robots.txt helps spiders to know the location of the sitemap.

The blog post “SEO questions answered” will be a weekly update. I will be answering the question as I find in my Google Analytics search log. Subscribe and stay tuned!
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How to setup Google Feedburner for Blogger and Wordpress

Integrating Google Feedburner with blog feeds.

Easy way to setup Google Feedburner to your Blogs and Websites. Make your blog posts popular. Help your readers to subscribe your blog posts updates easily through Feedburner's headline animator . Try now. Don't miss it!

The blog post has a write-up to setup your blog feeds to the place you desire.

Step 1: Sign-up

Login to Google feedburner using your Gmail account.

Figure 1.0

Step 2: Getting your blog Feeds

Get your blog feeds from the following URL

Blogger -
Wordpress -

Step 3: Adding Blog Activity Feed

Assume you have selected one of your blog feed.
In the Feedburner dashboard you will have an option to paste the blog feed link in an text box as below (Refer Figure 3.1).

Figure 3.1

If you have a podcast in your blog then click on check box “I am a podcaster” and click next button. If you don't have a podcast in your blog then leave the check box and click next button. On the next screen you may alter your Feedburner title and feed address and click again next button.

Now your Feedburner would have been created and you can see it live in the feed address you have created as seen in the below image (Refer Figure 3.2). Now you can share your feedburner's blog feed to your readers and friends.

Figure 3.2

Step 4: Creating and configuring to Feed Management

In Feedburner created page you have options to move to next step to configure stats (Refer Figure 4.1 and Figure 4.2) or to skip to feed management page as seen in below screenshot (Refer Figure 4.3).

Figure 4.1

Figure 4.2

Figure 4.3

Step 5: Activating Headline Animator

Now you can click on “Publicize” button (Refer Figure 5.1) and you will be landing to a page "publicize your feed". In this, on left hand side you can see services listed as seen in the below screenshot and from that you can click “Headline Animator”. (Refer Figure 5.2).

Figure 5.1

Figure 5.2

Here comes the page were you have the code to configure the “Headline Animator” Feedburner in your blog. Before that you can change the theme, colour code, wrap long headlines and font size for your taste and click on the Activate button as seen in the below screenshot (Refer Figure 5.3).

Figure 5.3

Step 6: Selecting the type of Code

Once it gets activated you can see an drop down option at the top of the page to select the type of platform you are about to use the code. There are options like my space, blogger, wordpress and so. Also you may select other option (just gimme the code) as seen in below screenshot and click next (Refer Figure 6.1). A pop new window will be opened with the code to paste in HTML part.

Figure 6.1

Creating Feedburner Widget for Blog - In Addition, if you would like to add your blog post activity Feedburner to your blog or signature then you may select the respective option and click next so that it takes to the next level of widget. Suppose if you select Blogger blog and click next you will have a pop up window with "Add to Blogger" button as below (Figure 6.2).

Figure 6.2

Click "Add to Blogger" button and it will open a new window where you can signin using your blogger account. Once you Signin you will be taken to a page with "Add Widget" Button. Click the button to add to the Widget to your blog layout page. Now you can click Save button in top right corner for the widget to show in your live blog. This can make your blog visitors know your posts in blog and this can even tend to click on the posts.

Coming back to the main post...

Step 7: Copy and paste the Code.That's it.

Now you may copy the code and paste it anywhere in the HTML part.

The headline animator can be seen by adding to the blog post / HTML template (Blogger) or by having the code in the .php file (Wordpress) in the place were you like to display.

TIP: If you have no idea about HTML then you can have the headline animator Feedburner code after Div or Table closing Tag.

You can press save / publish button. Now your code is updated. That's it. You are done and it would look something like the one below in your blog.

Search Engine Optimization (SEO) Help Articles & Tips Blog - Jag's SEO A Day Blog

It is recommended to have Good Feedburner headline animator in your blog or websites for the visitors to know the activity on your blog.

Feel free to subscribe and share your comments.
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Keywords 101 - Types of Keywords and Search Operators

This blog post is about Keywords 101 and it includes information on how keywords works with search, types of keywords and effective easy to search keywords using Google operator. Keywords are of many types that vary to the individual human behavior. Keywords are not created they are formed.

What are Keywords?

Keywords are words that are used to search information in Search Engines that refers to a specific topic. Keywords can vary like Singular Keywords, Plural keywords, Strong & Weak keywords, Global & Local keywords, Misspelled keywords, Seasonal keywords and Long tail keywords.

How Keywords work?

When you search for information using a Keyword[1], the Search Engine looks for all the indexed pages in the database contacting the specific word or words (Called as keywords). If you try for a Keyword 'SEO and SMO' then the search engine will look for the pages that contain the words 'SEO and SMO'. Despite you will see topics that relates to only SEO and as well you will also find topics that only relates to SMO. If you need the search result that includes both 'SEO and SMO' then you have to use an advance operator " ". Here an example advance search Keyword "SEO and SMO" to check the web search results that has all words and following the exact order of words. You can read more on advance operator section below..

Types of Keywords

Keywords are of many types that vary to the individual human behavior. Keywords are not created they are formed. Sometimes Today's Keywords will not be Tomorrow's. Even there are Keywords that get disappeared. For example, if a Keyword is based on a specific technology and the technology is outdated than people will not be searching for those words and obviously the Keywords will be disappeared or can be changed to some other form based on the versions and future technology. Likewise same for many industries. Here are the types of Keywords that can give you more idea.

(1) Singular Keywords:

Form of a word that is used to search a single piece of product or niche information. Singular Keywords had to be used according to the need and generally Keyword formation should be smart.

For example, a singular keyword can be something like - book and can't be like - Cricket shoe. People will search for shoes and not shoe.

(2) Plural keywords:

Form of a word that is used to search more than one specific object or range of information. Compared to the above example Plural keywords can be used like - Cricket shoes and it is meaningful and the simple difference between the singular and the plural is an “s” or “es” at the end of the word.

Now a days, Google and other major search engines are smart enough to find the relationship between plural and singular. Google also index and values singular keywords for some of the targeted plural keywords based on the people search behavior. That is, users who search for the plural keywords may still get benefit out of web pages that focus the singular keywords.

(3) Strong Keywords:

Strong keywords have high volume of search and it takes up from single word to even some Geo specific keywords. This depends entirely on the user volume those who are looking for the information. Promoting web page for strong keywords is not so easy as the competition would be much high and as well will have large number of results.

Here few examples for Strong Keywords:

* Apple ipad
* Toyota

(4) Weak Keywords:

Weak Keywords are low volume keywords but it can produce a decent reference for business enquiries. Normally more than two or more words search keyword comes under weak keywords criteria. For creating week keywords, you can try to add your location to strong keywords and measure the search volume using a keyword tool.

This will work for many industries and you can obtain a decent traffic for start and gradually you can focus strong keywords. There are even week keywords that are not location specific since those keywords might have less competition and search results based on industries you target.

(5) Global Keywords:

Global Keywords are not location specific and most of the keywords are targeted for Dot com search engines and the importance of site listing for Global keywords are not restricted to regional specific search engines.

(6) Local Keywords:

Local Keywords are location specific and the keywords can be targeted for regional search engines. Normally local keywords are specific to your languages and targeted country.

Example for local keywords

* Web design London
* SEO New York

(7) Misspelled Keywords:

Misspelled Keywords are formed when huge volume of search engine users have problem with spellings and make typo mistakes while searching for information. And also some spell different and it depends on country. In US the spell is 'color' and in Australia it is written as 'Colour'

One good example is 'accommodation' word. Some type as 'accomodation' and 'accomadation'

(8) Sesonal Keywords:

Seasonal Keywords occur only on certain times of the year. A good example is a greeting card site and seasonal product-selling site. Seasonal Keywords competition changes based on the volume of the search.

In Christmas period, users will be searching for Christmas greeting cards and Christmas gifts. Other than November and December these keywords will have least importance.

(9) Long Tail Keywords :

Long tail keyword are combination of highly searched keyword phrases that generates relevant phrases. These long tail in keywords can provide a significant amount of traffic and when promoted well these keywords can provide a good amount of traffic for original keywords that are used to combine to form a long tail keyword.

These type of long tail keywords are used for article title and press release heading and a good long tail keywords can generate higher conversion rate than a normal keyword (Called as short tail keyword).

Keyword Search Operators

Keywords search Operators[2] help a lot with search and to become a real Keyword search expert you can use the following operators like,

(1 ) Plus (+) Operator

+ Operator with a word / keyword helps to search the web results with those specific keyword around content, title, Meta tags and links.


Figure (A)

Figure (B)

From Figure (A) you can see a search keyword "business directories" and the results would be varied based on the words directory and directories. The actual search was for "business directories" and not "business directory" but yet you can see results for both directories and directory.

When you use an operator "+" you can see changes in results as seen in Figure (B). The result shows for the word directories.

Note: Now Google has replaced + with "".

(2) Minus (-) operator

- Operator with a word / keyword helps to omit those words from search results.


Figure (C)

When you use an operator "-" you can see the web results as seen in Figure (C.) The result will not show search terms that include the word “directories” and show only related to the word “business”.

(3) Related (~) operator

~ Operator with a word / keyword helps to find search results that are related to the search term.

Figure (D)

When you use an operator "~" with the word “directories” as seen in Figure (D), then you can see the results that includes words like "search, guide, white pages and so".

(4) OR operator

OR operator in-between search terms help the user with the results containing either one word.


Figure (E)

When we use OR operator in-between “business” and “directories” words as seen in Figure (E) then the web search results will be displayed containing word business OR directories.

Keywords Role in SEO

Being Keywords as one of the major factor for SEO - an explanation is given in one of my post about how effectively Keywords can be used for Search Engine Optimization(SEO). The below topics are covered in the post"how to improve content writing to rank in first page?".

(a) SEO copy writing - Two Ways
(b) Four Keyword Strategies
(i) Keyword Density
(ii) Keyword Prominence
(iii) Keyword Frequency
(iv) Keyword Proximity
(c) Maintaining the position.
(d) Example on SEO Copy Writing Using Keywords

By now this Keywords 101 post should have helped you to know all about Keywords and its use. Feel free to post your comment on what you know about Keywords.
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What Google Hates?

As we know Google is trying to bring best search results with wide range of algorithms and the most popular panda update does a lot to meet user’s experience. In some cases, even now we see n number of scrapper sites and search manipulation sites in web search. Google is still fighting to get all these sites dumped.

What Google hates?

1. Serving different results for search engines and users.
2. Content copied from different sites.
3. Buying paid links to manipulate site ranking.
4. Keyword stuffing in content and HTML tags.
5. Hiding keywords using style sheet.
6. Too many JavaScript pop-ups in a page.
7. Slow loading sites.
8. Low server response sites.
9. Duplicate URLs and sites that don’t use canonical URL tags.
10. Dynamic sites that doesn’t use parameter handling.
11. Pages that have high bounce rate.
12. Tags that doesn’t meet body content.
13. Low average time spent on each page.
14. Non-search engine friendly URLs
15. Images that are not optimized which results in slow loading pages.
16. Interlinking with your own hosted domains.
17. Getting traffic from Spyware or through running some sort of scripts.
18. Links to spammer sites and bad neighborhood sites.
19. Having same content in your domain and sub domains.
20. Pages that installs Badware.
21. Affiliate program with no unique or relevant content.
22. Too many reciprocal links with irrelevant content sites or reciprocating links with bad neighborhood sites.
23. Misspelled words to get higher ranking in search results.

If you find any of these Google hates (Black hat SEO techniques) in your site or your friend’s site, take immediate steps to resolve or the site will get banned at any time or will be flagged as spam in search. If the site got banned for not following Google guidelines, take immediate measures by analyzing the above mentioned points and fix accordingly. Once you're are sure that you follow the Google guidelines then you can use the Google index reconsideration form.
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How to Improve Content writing using SEO to Rank in First Page?

A Guide to write quality Content to reach your Readers by having SEO standards and factors in mind.

This blog post is about improving your content writing to rank in first page of Google, Yahoo and Bing by following set of SEO standards and factors. This post can help you reach your content to all your readers who search for similar information. Always write content for Readers first, not for bot's alone. Have the keywords in your content as reader friendly then search engine friendly. Read this post so that you "Don't give a chance for your readers to miss your Content".

This post helps you to know how to improve content writing by formatting the content with HTML & SEO standards that can be easily understood by search engine bots about the importance of the content subject along with researched keywords. If you do not format properly, even quality content will not reach your readers. Make Google[1], Yahoo[2] and Bing[3] search engines, easily crawl able. Have your content to follow the SEO standards like Title, SEF page URL, Mata tag, H1, H2, H3, H4 tags, Image ALT, Anchor text, feed, formatted external CSS, JS and body content in Div code. Don't miss the chance and get to know how to use these standards.

Improve Content write-up to reach your readers with SEO Factors

Normally only few content writers thinks about SEO for Content, that is writing content and optimizing for search engine to make it easily spiderable[4]. One must follow SEO factors to reach readers local and global. Now a day’s SEO for Content is very much essential even for quality content to win search engine results and to reach readers who look for your quality information.

(a) SEO copy writing - Two Ways

You need to start a ground work of picking relevant keywords using Google Keyword selector tool[5] or Search-based Keyword Tool[6] for your content and you may start writing your contents with those single, two word key phrases and long tail key phrases. Do not make the content odd by stuffing those keywords. You can think of the keyword and write the content and if the information is clear and beneficial for it's users then you win the game. If content is written with related images and examples, if any, then you will get even better responses.

Another way is that you can first prepare your content drafts and based on the subject you can look for keywords using Google Keyword selector tool[5] or Search-based Keyword Tool[6]. Then related to the content you can add keywords and make the copy more meaningful and as well make sure that you don't add too many keywords[7]. Do follow Keyword Strategies that can help your to determine the best practice.

(b) Four Keyword Strategies

Here is a much enhanced keyword strategies that can make big difference in your new content write-up and as well to improve your existing content. The strategies are keyword density, frequency, prominence, and proximity.

(i) Keyword Density

To make your content win in search results you need to add top search keywords that your readers use in search engine. Your content may have those key phrases but make sure those are used in your content in correct format that meets keyword density.

Keyword Density % = Amount of keywords used / Total amount of words in the content.

Keyword density in percentage terms is calculated based on the amount of keywords you have used and the total amount of words you use in the content. This strategy is used to avoid the chance of keyword stuffing[7]. Keyword density can be between 2% to 8% and not more than that.

(ii) Keyword Prominence

How prominently your keywords are placed in your content depends on how much top priority for the keyword is given in your starting content, Title, H tags and Meta tags.

(iii) Keyword Frequency

The number of times a particular keyword has been repeated. Referring to the example you can see how many times "Photograph Editing Software" Keyword appears on a page content. Some may think that more the times Keyword found in a page, then the page ranks better for that Keyword. It is not so. Stuffing Keywords in a page will result in penalizing since it looks like spam[7]. Here you need to follow Keyword Density.

(iv) Keyword Proximity

Keyword proximity refers to how close two or more keywords are to each other. You will achieve higher rankings if you place your keywords close together.

It depends on how you frame your two or more words to each other. If you are able to have words in your keywords close then you have chances to rank much higher. Here are two types of examples of how keyword "Photograph Editing Software" is focused.

Example 1: Looking for Photograph Editing Software? Go for Adobe photoshop.
Example 2: Best Software for Photograph Editing is Adobe photoshop.

Example 1 will work better when compared to Example 2 since in example one "Photograph Editing Software" is used as one single Keyword were as example 2 uses "Software for Photograph Editing". Words are not close and in order.

In detail, In Example 1, "Photograph Editing Software" 3 words are in same order as searched by users, whereas in Example 2, "Software for Photograph Editing" are not in order as you can see "Software" word is used in front of "for Photograph Editing" rather than after "Photograph Editing" as you can see from the actual keyword "Photograph Editing Software".

All the Four Keyword Strategies can be applicable in below tags and these are very much useful:

* Title.
* Meta Description.
* H1, H2, H3, H4 Tags.
* ALT attribute.
* Page name.
* Anchor Text.
* The body of the text.

(c) Maintaining the position.

It is not only about winning the game on holding the position in #1 page. It is all about maintaining the position in #1 page. I see some get into the position and then drop down soon. This is due to the lack of updates on the topic. Don't give any chances. This may also happen sometimes when you don't follow keyword strategies in your content and when you don't follow SEO standards.

Plan of Action to Rank in First Page

1. Improve your content writing for readers and DO SEO[10].
2. Make sure you have fresh and informative content in your content[8].
3. Avoid thoughts of using content only for marketing.
4. Make your content unique so it stands out from the rest.
5. Work on your content regularly.
6. Do add relevant key phrases to your content and avoid stuffing.
7. Do apply HTML standards and SEO factors to your content for effective search engine listings.
8. Always set right balance for users and Search Engines.

Example on SEO Copy Writing

Here is an example based on optimizing the content. Suppose you plan to have a write-up on "Photograph Editing Software" as below. Here are the steps to show how to use Google Keywords tool to pick relevant keywords and optimize content for those keywords.

Step1: Now to start with optimization you can look for "Photography Editing Software" keyword search count and related keywords using Google Keyword tool.

Click Google Keyword selector tool and paste the keyword "Photography Editing Software" in the "Enter one keyword or phrase per line" text area box, next enter captcha security characters and press Get Keywords ideas button as seen in Figure 1.1

Figure 1.1

Step 2: Now you gets two types of results. One is "Keywords related to term(s) entered" and the other is "Additional keywords to consider". If you feel Additional keywords are useful you can very well use them.

Below keywords shown in Figure 2.1 are from "Keywords related to term(s) entered" section:

Figure 2.1

Step 3: Now we have 5 keywords to optimize and the write-up is about Adobe photoshop and we all know Adobe is not free so we can eliminate 5th keyword. (Refer Figure 2.1)

Now we have 4 keywords to consider to optimize the content. Here is an example how we add those keywords to the content.

"Looking for Photograph Editing Software? Go for Adobe photoshop. One of the Best photography editing software for Digital and Professional editing."

SEO Standards - Content formatting and practices

The content formatting and presentation is very much important.

(1) Title Tag

This is the main tag for search engines to know all about the page content. Keep your title tag Keyword rich and catchy since many search engine uses Title tag for search listing.

(2) Page name:

Page name can be same as Title tag (keywords). So again have the title name catchy, meaningful and keyword rich.

(3) H 1, H 2, H 3, H 4, H 5, H 6:

Have your Heading H1 and sub headings in H2, H3, H4, H5, H6. Make sure they are meaningful to the content.

(4) Image ALT Attribute:

ALT attribute for an image can be about the information on the image and related content. It also helps visitors with text-only browsers. ALT attribute text pops up when the mouse cursor is moved to the image.

ALT attribute plays important role in SEO factors and Googlebot and other spiders like to take up the information and ALT with relevant keywords helps keyword frequency to get better ranking.

[IMG SRC="URL" ALT="Insert your alternative Text Here"] (Not compatible for FireFox)

[IMG SRC="URL" ALT="Insert your alternative Text Here" Title="Insert your alternative Text Here"]

(Compatible for all Browsers. FireFox browser support IMG Title instead of ALT)

Make sure ALT attribute is useful and not written only for search engine bots[9].

(5) Meta Description:

This is an important tag for ranking your page. So make sure the description has most important meaningful researched keywords. Meta description content is been used as a Search Engine snippet for your page search users queries.

(6) Anchor text:

Anchor text helps the readers to know the information about the text to which the link point. Anchor text tag looks like,

Many writers use additional words to link a word string like, Google allows you to share your knowledge and add your name. To know more, click here

A much proper way of Anchor text in few words is, Google allows you to share your knowledge and add your name in Google Knol

This Anchor text code helps with linking benefits for readers as well as for search engine rankings.

(7) Activity Feed & Link Distribution:

Start populating your content and profile activity feeds through blog posts and feed submission sites. These ways will help to increase content popularity and increase the chances of referral hits and external link popularity.

Link Distribution can be done through content page link submission to external resources, tutorials and articles directories to help increase popularity and as well you can inter link your and other authors site related to your content. Make sure that the link distribution serves readers and they are natural[10], and not exclusive for search engine bots[11].

(8) Google Analytics:

Configure Google analytics for your content pages to track visitors and source of visit. You can also find user searched keywords for your content in Google analytics[12]. Pick those keywords and find the page position in Google, Yahoo and Bing. Update your content with those keywords till it meets keywords density and if the content already meets Keywords density then you might need to improve your content for users and increase page link popularity rather than adding keywords again that leads to Keyword stuffing.Be sure that the content should be meaningful and should meet users queries in search engine. And by following plan of action you can see extreme progress in site traffic.


Congratulations on reading the post, as this covers all the practices that helps to improve your quality content to rank in First page. To summarize, now you have learned the importance of Content SEO with example of using Google Keyword tool for getting related keywords and optimizing quality content, implementing four types of Keyword strategies, applying HTML standards that supports SEO with content formatting and practices. By adding these content improvement standards and SEO factors to your quality content, you can see extreme difference in your page traffic and the analyses mentioned in this post help you to reach your content to all your readers.
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Beginning Search Engine Optimization (SEO) 101 Guide: Students & Beginners - Basics

Students & Beginners Guide on Basic Search Engine Optimization 101.

This Blog post on Search Engine Optimization(SEO) 101 for students & beginners teaches the basics about Search Engines and web page optimization. Search Engine Optimization in short is called SEO and is also known by different terms like web promotion, organic promotion and free search listing.

 SEO 101 Students guide - basic"Search Engine Optimization (SEO) 101: Students Guide - Basics" helps to learn What Search Engine is, What SEO is, Why we do SEO, How SEO works, Finding the website page index, Adding a website page to Google, Yahoo and Bing in a simple way.

Favorite or Bookmark this post as the author will be adding more information on Basic SEO and you may use this post as a reference guide whenever you like to implement SEO.

What is a Search Engine?

Search Engine is a tool that helps to retrieve information for a user when a query is typed into the search text box and by clicking search button submit. A large amount of information can be easily retrieved when you do a search for a particular query also known as Keywords[1] or Key phrase.

Search Engines have large databases that stores information consists of web pages, images, products, news, videos and many other types of files. Information are listed according to Search Engine internal algorithms. When you do a search for a keyword, you can notice the Webpages listing with total results on right hand side of the browser page of some thousands of records. Here the internal algorithms work for displaying the most relevant Webpage results for the keywords. Most Search Engines follow their own algorithm and a few combine or share with others.

What is Search Engine Optimization (SEO)?

Search Engine Optimization (SEO) is a process to maximize web page visibility in Search Engines for users search queries (Keyword or Key phrase).

SEO tells Search Engine what the site WebPages are about and helps with easy WebPage crawl through effective Page Title, Meta tags[3], Alt attribute, Anchor text, Search friendly HTML tags and code, Optimizing quality content, Keyword optimization and Link building strategy.

Why Search Engine Optimization?

* To increase targeted organic traffic.
* To create brand identity.
* To increase global online presence.
* To list ahead of competitor.
* For long-term sales conversion.
* To reach potential customers.
* To increase ROI.

How Search Engine Optimization work in General?

Assume you have a non-SEO webpage and you check for search queries (Keywords / Key phrases) related to your content and check for Search Engine ranking in first page, top 10 positions. If you are ranked, it is well and good. You can dance. But the possiblity is that you will not be ranked for highly user-searched keywords known as strong keywords. Here you need to start with SEO Basics.

(i) Preliminary Measures and Checks

For starters, check whether you have everything in the WebPage to compete with the competition or the information that lists above your Search Engine indexed WebPage. Things to be checked are fresh informative content[4] compared to the page listing above your WebPage listing. Getting the best keywords[5], comparing with the pages listed above your listing and verifying with good keywords suggestion tools. You have various good tools like Google keyword tool[6], Wordtracker[7] and Keyword Discovery[8]. Write clean code with well-formatted Cascading style sheet and Java script, and have it as an external file.

(ii) Primary SEO Guidelines

Try to give more importance to content[9] and only use images[10] with Alt attribute if you find them more relevant to the content and make the web page light in weight. Improve navigation links and the best practice is to go with text navigation links rather than image links for easy Search Engine crawl[11]. Add user interactive forms, polls and quiz if the webpage information needs it. Then start submitting webpages to directories gradually. Once your WebPages are added to few directories and the search engine identifies these directories submission and stores the link information in database, then you will see improvement in your webpage position gradually. SEO works slowly and it is long term. It takes days, weeks and an even a month depending on the WebPage content competition and total search results. So we need to wait for the WebPage to generate traffic and conversion.

(iii) User Query, Search Engine Index & SEO Process

At the time when a Search Engine user searches for information using a query then the query is referred in Search Engine web server to retrieve index information page, the web server refers to index server. On the other hand assume a SEO work has been carried out as explained in preliminary measures and checks and primary SEO guidelines to the WebPages and submitted to the index sever (Refer Figure 1.0). This SEO process makes the WebPages re-indexed by Search Engine bots and stores in index server. Altogether the user query is being checked in index server and Search Engine internal algorithm looks for WebPages in doc server that match the user query and starts listing the indexed WebPages in results of 10 per page.

how search engine optimization work in general
Figure 1.0

How to find if a website is indexed or not in Search Engines?

To start with you need to check whether your site pages are indexed[12] or not in Search Engines (Refer Figure 2.0),.

Step 1: Go to,,
Step 2: Type, Site: in Search box.
Step 3: Press, Submit search.

Figure 2.0

If your site pages are listed, you can see a search result page with total site pages indexed. If your site pages are not indexed and listed and Search Engines show "No Results" then you need to add site pages to Google. Yahoo and Bing.

How to list a site in Google, Yahoo and Bing?

If your site is not listed then you need to tell Search Engine about your site through Search Engine add URL page.

1. Add URL to Google

Go to then enter your domain in URL text box, enter comments (optional) and type Captcha text and click Add URL button.(Refer Figure 3.0). That's all. Now your domain is added in Google Search Engine to index your domain WebPages.

Figure 3.0

2. Submit URL to Yahoo

Go to then enter your domain in text box and press submit URL button.(Refer Figure 3.1). That's it. Now your domain is submitted in Yahoo Search Engine to index your domain WebPages.

Figure 3.1

3. Submit URL to Bing

Go to then type Captcha characters and next type your domain and press Submit URL button. (Refer Figure 3.2). That's all. Now your domain is submitted in Bing Search Engine to index your domain WebPages.

Figure 3.2

Points to remember before you start SEO

* Write quality content for readers and help them with information for what the page is about.
* Use cascading style sheet for site page layout and clean code.
* Write meaningful page title with well researched keyword relevant to the page content
* Adding H tags for Headings and sub-headings for the content.
* Adding Alt attributes for images.
* Adding Anchor text for contents.
* Having content of 400 words minimum per page.
* HTML size should not be more than 50KB to 100KB.
* File name should be the same as page title.
* Adding text header navigation links, footer navigation links and Breadcrumb.

Common Search Engines

1. Google
2. Yahoo
3. Bing (Former MSN)
5. Aol
6. Alta Vista
7. All the Web
8. (Down - Sep 10')

Oldest Search Engines

1. ALIWEB (1993)
2. JumpStation (1993)
3. Infoseek (1994)
4. Lycos (1994)

Search Engines Types

1. Meta Search Engines
2. Directory Search Engines
3. Paid Inclusion Search
4. Automatic Search Engines
5. Pay Per Click Search
6. Slash tag Search Engine

SEO Methods

1. On Page SEO
2. Off Page SEO

Bad SEO Practices

1. Adding Invisible keywords
2. Purchasing Links
3. Having Duplicate content
4. Having Doorway pages
5. Automated SEO software

Types of Directories

1. General Directories
2. Local Directories
3. Regional Directories
4. Human Edited Directories
5. Blog directories
6. Article directories
7. Paid Listing Directories

Basic Tools
  1. Google Toolbar
  2. Internet Archive
  3. Website speed check
  4. WebPage Spider Check
  5. Screen Resolutions Check
  6. Multi PageRank Check
  7. Page Visit Finder
  8. Alexa Site Traffic Lookup
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5 Minutes Google Panda SEO Checklist

Google panda update has made tremendous change in search engine results. The main goal of Google panda update is to get rid of content farm and scrapper sites. Google is still fighting on the panda factors. Go through the checklist and fix the factors and become a panda free site.

Factor 1. Do you have a low search performance page?
Status - Yes / No
Remark - You need to work on the quality of the page or you may delete the page. One non-quality page should not disturb other n number of quality pages.

Factor 2. Does your site loads slow?
Status - Yes / No
Remark - The site load time should not be high. You need to optimize your images and code to reflect site load speed.

Factor 3. Do you have well researched keywords that related your web page content?
Status - Yes / No
Remark - Without enough quality content, do not optimize your page titles for search keywords. The site page will be repeatedly listed for the user’s keywords only when the page is useful for the search user’s .Do not get into the personalized search users signed in site block list. At one point the search algorithm will be informed about the blocked sites.

Factor 4. Do you have high bounce rate?
Status - Yes / No
Remark - The site need to have well structured related links within the content or around the content. The navigational structure of the site should be clear with quality content. If the content is clear and interesting then the bounce rate will gets decreased because users will be interested to visits other relevant links.

Factor 5. Do you see users spending minimum time in your page(s)?
Status - Yes / NO
Remark - For a good site the users average time spent on the page should be high. This is based on the size of the quality content and other relevant content pages. You need to work on your content to hold users on the page(s) for long period.

Factor 6. Do you have related images for the content and do you own the copyright?
Status - Yes / No
Remark - If you are having images for your content then it should be relevant to the content. The image should speak about the content. Use your own image content or make sure to get the copyright of the image.

Factor 7. Do you have a clean design?
Status - Yes / No
Remark - Users experience is one of the main factors for panda update. Make sure the content is readable and website structure is user friendly with right combination of colours for a proper look and feel. Balance users experience with search engines experience. Also make sure that you include unique title, Meta tags, H tags, P tag, blog font, alt attribute and anchor texts.

Factor 8. Do you have a Meta description that briefs your page content?
Status - Yes / No
Remark - Make sure that the Meta description is not stuffed with keywords and it includes a brief of the page content.

Factor 9. Have you done a grammatical check on your web page content?
Status - Yes / No
Remark - Try to avoid grammatical mistakes in your content. Try to proofread before the content goes live. Clear content has high chance to list top.

Factor 10. Do you have more backlinks from same c class IP sites?
Status - Yes / No
Remark - Natural links are always better that artificial backlinks. Natural links are risk free. Update you site often with quality content so that your readers will like to give link from their site(s). Artificial backlinks from directories submission site has high chance to be from the same c class ip unless it is well researched. Bunch of links from same c class IP are not valid and can also be considered as spam.

Hope the above Google panda SEO checklist helps. The main factor for panda recovery is to avoid duplicate content and to remove or update poor quality content. Feel free to share your experience and factors if any.
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5 Google web marketing tools that is not common

Google provides many free tools to help SEO’s and webmasters to market website online and as well to measure the ongoing traffic. Here is a list of tools that are not common and making use of these tools will improve your online presence and as well help to measure your online traffic.

(1) URL tagging tool - This Google Analytics URL builder tool will help you to fill in the form information like Campaign Source, Campaign Medium, Campaign Term, Campaign Content and Campaign Name and click the Generate URL button for the tagging URL.

The tagging URL will look like

Tool URL -

(2) Rich Snippet tool - This Rich Snippets Testing Tool will help to check your structured data markup and it shows how Google display your URL in search results.

The Rich Snippets will look like below,

Tool URL -

(3) Crawl URL tool - This tool helps you to submit pages to the Google Index and which doesn't require ownership verification. So you can submit any URLs that you like.

Tool URL -

(4) Page Speed Service tool - This tool is for requesting access to the Google Page Speed Service. If your site is too big with loads of information and you like to speed up your website then you need to give it a try. This service is a limited service.

Tool URL -

(5) Page Speed Online check tool - This tool helps to measure the website performance and provides optimization suggestions for developers.

The page Search Engine Optimization (SEO) Help... got an overall Page Speed Score of 90 (out of 100)

Tool URL -

Apart from the above tools, there are many widely used common tools like Google webmaster tools, Google keywords tool, Google insight, Google trends and Google traffic estimator.

If you find any new Google tool, feel free to mention.
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Social media tips for 2012 - Best Practices & Hints

The power of Social Media is reaching heights. Social media along with SEO can make difference in your online business traffic. Here are the Social Media tips that can work for the year 2012 to reach your audience.

(1) Research using social media monitoring tools to find what your customers speak about you.

(2) Write interesting facts that makes your content read.

(3) Spend on social media marketing only after you research on your customers.

(4) Share industry expert’s write-ups with your network.

(5) Post information’s on social media.

(6) Know people who go with your theme and follow on Twitter.

(7) Have provisions for people to contact you for feedback.

(8) Engage your Facebook fans.

(9) Have your profile information updated.

(10) Select a good username for social media accounts (Mine is jagadeeshmp).

(11) Expand your social media network by sharing quality content.

(12) Create a Google profile and sign up in Google plus. Add circles and interact with interesting links.

(13) Do not only share links that you own. Share all links that are interesting.

(14) Create a YouTube channel, customize based on your website theme and have video content on your selling services, products and interesting facts.

(15) Add link to your social media accounts from your site pages.

(16) Use Bookmarking & Sharing services that have all your social media sites.

(17) Participate in discussion forums, communities and groups. Learn and contribute.

(18) Keep monitoring on new social media sites.

Keep following the blog post. I will be adding more tips on Social Media.
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37 SEO tips and hints for 2012 released!

SEO tips changes and also gets updated day by day. Here is a list of SEO tips that can work for 2012.

(1) Create a mobile site and build it search engine friendly OR make your existing site mobile friendly..

(2) Include G+ in all your webpages.

(3) Have complete profile information on Google plus / Google profiles and link it from your webpage.

(4) Get G+ for your webpage from reputed persons.

(5) Get natural links from readers by writing quality content.

(6) Add Facebook like and share buttons to your webpage and promote through social networks.

(7) Include rich snippet to your web pages and indicate through rich snippet form for validation.

(8) Write quality content for users and not for search engines.

(9) Do not get links from paid directories without "nofollow" links. Go for paid directories only for traffic and not for ranking.

(10) Include your business information in Google places. This is the best place for getting local search traffic.

(11) Have monthly press release with right content and links.

(12) Participate in related forums. Engage posters and get engaged too.

(13) Do blogging and start valuable commenting on follow link blogs.

(14) Write keyword rich text in alt attributes. Especially on the images that are on top of the web pages.

(15) Get users reviews if you have a selling page and make sure that rich snippet works.

(16) Work on the low positioned search keywords that you see in analytics.

(17) Analyse webmasters tools and work on the pages that generate impressions and not clicks.

(18) Include all open WebPages in XML sitemap and inform Google & Bing through webmaster tools.

(19) Optimize your page title with search keywords only when you have unique content.

(20) Optimize your WebPages with right unique Meta description that speaks short about the webpage content.

(21) Add H tags (H1, H2, H3, H4, H5 and H6) towards the page heading and sub headings without keyword stuffing.

(22) Have text links in header and footer of the WebPages.

(23) Add a sitemap to a website.

(24) Add breadcrumbs to the WebPages.

(25) Have one homepage for a site. Redirect to and to

(26) Make sure you balance keyword frequency, keyword prominence and keyword density.

(27) Make SEO friendly URLs with keyword rich page names.

(28) Use hyphens (-) instead for underscore (_) for web page name.

(29) Have CSS (Style sheets) in external file.

(30) Have JavaScript’s in external file.

(31) Make sure that the site loads fast.

(32) Have the home page size (KB) to the minimum.

(33) Use < p > tags for page contents.

(34) Use < b > tags for important texts in contents.

(35) Do link building with trusted directories.

(36) Get links from reputed person’s social media profiles.

(37) Always be a leaner of SEO.

Keep following this page. I will be adding more SEO tips for 2012 as I derive from practical experiences and industry updates.
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Why natural backlinks are more important than artificial backlinks?

To be simple website's Search engine ranking works based on quality content and backlinks. The ultimate point we need to think about is to write fresh and informative content for users and not to write rephrasing content for Google and other major search engines. Your readers will love to give a link to your web page content only when it is found unique. This natural backlink has more weight age than your artificial backlinks such as directories submission, web page posting and so.

Content that attracts readers are given more importance by Google and other search engines. Readers who link to your webpage would be high and with right anchor text your web page will be boosted link anything.

Artificial backlinks needs more time and effort and to find the right sites for submission is not so easy. As per Google guidelines, paid links submission without “nofollow” attribute will be a big cause for penalty. Even if you pay for links with “nofollow” attribute, the link juice flow doesn't work like before. Instead if you put more efforts for writing quality content then over night you will have a high chance of getting more natural backlinks from your readers.

Writing quality content is a onetime effort. It automatically works for you round the clock but link submission is a repeated process. It is not that you need not get links from quality human edited directory; it is as simple as that you need to give more importance to write quality content to get natural backlinks and it grows as it reaches mass audience. Through researches it is found that natural backlinks brings more relevant users and conversion level is high.
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