This blog post is about improving your content writing to rank in first page of Google, Yahoo and Bing by following set of SEO standards and factors. This post can help you reach your content to all your readers who search for similar information. Always write content for Readers first, not for bot's alone. Have the keywords in your content as reader friendly then search engine friendly. Read this post so that you "Don't give a chance for your readers to miss your Content".
This post helps you to know how to improve content writing by formatting the content with HTML & SEO standards that can be easily understood by search engine bots about the importance of the content subject along with researched keywords. If you do not format properly, even quality content will not reach your readers. Make Google, Yahoo and Bing search engines, easily crawl able. Have your content to follow the SEO standards like Title, SEF page URL, Mata tag, H1, H2, H3, H4 tags, Image ALT, Anchor text, feed, formatted external CSS, JS and body content in Div code. Don't miss the chance and get to know how to use these standards.
Improve Content write-up to reach your readers with SEO Factors
Normally only few content writers thinks about SEO for Content, that is writing content and optimizing for search engine to make it easily spiderable. One must follow SEO factors to reach readers local and global. Now a day’s SEO for Content is very much essential even for quality content to win search engine results and to reach readers who look for your quality information.
(a) SEO copy writing - Two Ways
You need to start a ground work of picking relevant keywords using Google Keyword selector tool or Search-based Keyword Tool for your content and you may start writing your contents with those single, two word key phrases and long tail key phrases. Do not make the content odd by stuffing those keywords. You can think of the keyword and write the content and if the information is clear and beneficial for it's users then you win the game. If content is written with related images and examples, if any, then you will get even better responses.
Another way is that you can first prepare your content drafts and based on the subject you can look for keywords using Google Keyword selector tool or Search-based Keyword Tool. Then related to the content you can add keywords and make the copy more meaningful and as well make sure that you don't add too many keywords. Do follow Keyword Strategies that can help your to determine the best practice.
(b) Four Keyword Strategies
Here is a much enhanced keyword strategies that can make big difference in your new content write-up and as well to improve your existing content. The strategies are keyword density, frequency, prominence, and proximity.
(i) Keyword Density
To make your content win in search results you need to add top search keywords that your readers use in search engine. Your content may have those key phrases but make sure those are used in your content in correct format that meets keyword density.
Keyword Density % = Amount of keywords used / Total amount of words in the content.
Keyword density in percentage terms is calculated based on the amount of keywords you have used and the total amount of words you use in the content. This strategy is used to avoid the chance of keyword stuffing. Keyword density can be between 2% to 8% and not more than that.
(ii) Keyword Prominence
How prominently your keywords are placed in your content depends on how much top priority for the keyword is given in your starting content, Title, H tags and Meta tags.
(iii) Keyword Frequency
The number of times a particular keyword has been repeated. Referring to the example you can see how many times "Photograph Editing Software" Keyword appears on a page content. Some may think that more the times Keyword found in a page, then the page ranks better for that Keyword. It is not so. Stuffing Keywords in a page will result in penalizing since it looks like spam. Here you need to follow Keyword Density.
(iv) Keyword Proximity
Keyword proximity refers to how close two or more keywords are to each other. You will achieve higher rankings if you place your keywords close together.
It depends on how you frame your two or more words to each other. If you are able to have words in your keywords close then you have chances to rank much higher. Here are two types of examples of how keyword "Photograph Editing Software" is focused.
Example 1: Looking for Photograph Editing Software? Go for Adobe photoshop.
Example 2: Best Software for Photograph Editing is Adobe photoshop.
Example 1 will work better when compared to Example 2 since in example one "Photograph Editing Software" is used as one single Keyword were as example 2 uses "Software for Photograph Editing". Words are not close and in order.
In detail, In Example 1, "Photograph Editing Software" 3 words are in same order as searched by users, whereas in Example 2, "Software for Photograph Editing" are not in order as you can see "Software" word is used in front of "for Photograph Editing" rather than after "Photograph Editing" as you can see from the actual keyword "Photograph Editing Software".
All the Four Keyword Strategies can be applicable in below tags and these are very much useful:
* Meta Description.
* H1, H2, H3, H4 Tags.
* ALT attribute.
* Page name.
* Anchor Text.
* The body of the text.
(c) Maintaining the position.
It is not only about winning the game on holding the position in #1 page. It is all about maintaining the position in #1 page. I see some get into the position and then drop down soon. This is due to the lack of updates on the topic. Don't give any chances. This may also happen sometimes when you don't follow keyword strategies in your content and when you don't follow SEO standards.
Plan of Action to Rank in First Page
1. Improve your content writing for readers and DO SEO.
2. Make sure you have fresh and informative content in your content.
3. Avoid thoughts of using content only for marketing.
4. Make your content unique so it stands out from the rest.
5. Work on your content regularly.
6. Do add relevant key phrases to your content and avoid stuffing.
7. Do apply HTML standards and SEO factors to your content for effective search engine listings.
8. Always set right balance for users and Search Engines.
Example on SEO Copy Writing
Here is an example based on optimizing the content. Suppose you plan to have a write-up on "Photograph Editing Software" as below. Here are the steps to show how to use Google Keywords tool to pick relevant keywords and optimize content for those keywords.
Step1: Now to start with optimization you can look for "Photography Editing Software" keyword search count and related keywords using Google Keyword tool.
Click Google Keyword selector tool and paste the keyword "Photography Editing Software" in the "Enter one keyword or phrase per line" text area box, next enter captcha security characters and press Get Keywords ideas button as seen in Figure 1.1
Step 2: Now you gets two types of results. One is "Keywords related to term(s) entered" and the other is "Additional keywords to consider". If you feel Additional keywords are useful you can very well use them.
Below keywords shown in Figure 2.1 are from "Keywords related to term(s) entered" section:
Step 3: Now we have 5 keywords to optimize and the write-up is about Adobe photoshop and we all know Adobe is not free so we can eliminate 5th keyword. (Refer Figure 2.1)
Now we have 4 keywords to consider to optimize the content. Here is an example how we add those keywords to the content.
"Looking for Photograph Editing Software? Go for Adobe photoshop. One of the Best photography editing software for Digital and Professional editing."
SEO Standards - Content formatting and practices
The content formatting and presentation is very much important.
(1) Title Tag
This is the main tag for search engines to know all about the page content. Keep your title tag Keyword rich and catchy since many search engine uses Title tag for search listing.
- Google 101: How Google crawls, indexes and serves the web
- Yahoo! Search Content Quality Guidelines
- Bing Guidelines for successful indexing
- Google's Search Engine Optimization Starter Guide! [PDF]
- Google Keyword Tool
- Search-based Keyword Tool
- Don't load pages with keywords.
- Little or no original content.
- Image guidelines for best practices on publishing images.
- Google-friendly sites
- Don't participate in link schemes
- Google Analytics | Official Website