- Inner pages rank better if you have unique quality content with keywords around. Do not stuff keywords in content.
- Make sure you write for users and then for search engines. This works best for conversion.
- Have unique meaningful page title, Meta tags & body titles with H tags.
- Improve your internal linking strategy by having breadcrumb, anchor text & sitemap.
- Also get quality backlinks through natural links, directory links & social sites links.
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