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Friday, September 25, 2009

Does Google treat all links equally?

This is a question many think about when they deal with SEO. Does Google treat all links equally? . I will say a big NO.

There are different types of links, search engine algorithm evaluates and ranks. Here they go,

Internal links and External links - Both links are treated differently. If the External links are bad neighborhood sites then there are chances for your site to be dropped in search engine listing. Internal links spreads link juice according to the number of times the pages are interlinked.

Relevant links and irrelevant links - If your website link to irrelevant theme site then there are possibilities for your site to rank low.

Paid links or purchased links - Google and few search engines do not encourage Paid links that helps to pass link juice and this is considered as violation of Google's webmaster guidelines. As well all Paid links are not considered as violation. There are few solutions like adding no follow attribute to the link and by redirecting the link to a page that has been blocked by robots.txt.

Anchor text HTML Links - Within the site the HTML links with Anchor text has the most value and passes good amount of link juice.

Image Links - within the site Image links with most suitable and relevant ALT attribute gets the second level value and link juice.

JavaScript Links - As per the latest update Google started crawling these links but gets the third level value and link juice.

At this point, as far as links are concerned it plays vital role in both on-page and off-page optimization. So start planning before you go with the types of links.

You may also read SEO related articles below,

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SeoNext said...

Every link you mention is still a link, since a user could click on it to reach your site. But the search engines (particularly Google) do not treat all links equally. The best links are those that are posted by another website simply because they believe your site would be valuable to their users. Links that you get by more artificial means, such as signing up for a social networking site, do not carry much (if any) weight in the search engines. As you do more research on building links, you'll get a better feel for which links are best. It takes time to build a healthy foundation of links, so just keep plugging away at it. Good luck!

Bryan said...

I already know that Google doesn't treat links equally but still don't know which link is better from others. Thanks for listing the kind of links.

Jagadeesh M said...

@SeoNext - You comment states that you din't read my other posts about link building and as well did not understand the current post fully and only intended to place your link. Your comment states and relates to very basic link building and the old algorithm. And no more spam with my other posts. Good luck.

@Bryan - You are welcome.

manikandan said...

hi sir i am so happy after saw your blog. this is ... hi sir i am so happy after saw your blog. this is mani from chennai. actually i am an engg graduate(fresher). i would like to start my carrier in SEO field. so can you help me where i can start. also i would like to get training in SEO. is there any Good SEO training centres in around tamilnadu. this is my email-id mani8psk2008@gmail.com

I will need your help ASAP


Jagadeesh M said...

@manikandan - Have sent you mail on the same.