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For example, if you own a gift site, and if any visitor type "Gift shop online", then it's your target keywords for your site that you want your webpage to be in top ten results.
Make your website with different targeted keywords that reflects your web page content. Say you have another page for gifts especially for women, then "Gifts for women" is your target keyword for that webpage, you can also know the search count or keyword strength by using Google or overture keyword tool
An important point to be remembered is that your target keyword should be two or more words in length. Most of visitors make the mistake of typing single word like "Gifts". Single words used as keywords are odd and they don't bring success.
Make sure your target keywords are placed in fine locations on a webpage. The page title tag is more important and it looks like
< title > Gift shop online, Keyword 2, Keyword 3< / title >.Missing title tag is the main reason why most of the website are ranked poor.
Title should be relatively short and attractive with not more than 3 to 4 keyword phrases and each keywords should be supportive to each other. For better understanding, if the first one is "gift shop online" then the next one can be "gift sale online". You can also try with a sentence format like
"Gift sale online shop". When it appears in search engine listings, short and attractive title makes the visitors to click through your site.
Search engines prefer web pages with keywords in headlines and also to appear in first paragraph of your webpage. While using keywords in your content use < p > tag and simplify your table structure.
Keywords in navigational links play a vital role and have its own importance to search engine eyes. Say the first column has navigation links and second column has keywords as text.
We see the pages like this
Home Gift shop online
Webpage 1 Gifts for Men
Webpage 2 Gifts for Women
Webpage 3 Gifts for Kids
Search engines see pages like this
Gift shop online
Gifts for Men
Gifts for Women
Gifts for Kids
You can see the keywords have moved down the page and it has to be fixed by simplifying your table structure, it's been seen online that most of the people simply forget to think on how tables might affect the web page for search engines listings. Follow these tips so that search engine crawls yours web pages happily
Recommended Keyword Tool:
Wordtracker Free Keyword
Link to the Wordtracker Academy
Use this link if you have already
Link to the free downloadable (PDF)
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Jagadeesh Mohan Kumar Nambiar, commonly known as Jag, an SEO, PPC and SMO advisor who has been blogging since 2005, and has been in the field of SEO around 10 years, enjoys helping, teaching and recommends ethical SEO and other Digital Marketing methods.
Jag is a moderator at SEWatch Forums, SERountable Forums, #3 Top pick Google Knol author and Blekko Associate Editor, more about Jag