Target your demographic and work over it through SEO, find out where your customers are and target accordingly.
You can ask a question how to find where my customers are? Its simple, use Google suggest and type your product name as keywords in search box you can find lots and lots of search results with locations,
local peoples, target those places by building your website popularity through regional free directories and location based search engines, find exact customer visit by configure free Google analytics, use those location based keywords in your pages as titles, in meta description two times and very important is to use keyword in Content head as <> tag and Content body, if you have images use the keyword in Alt attribute, if it is a product image use the keyword as file name design accordingly and see that you don’t block the images using robot.txt file, since i generally see most of the product based site are well optimized but they block images using robots unknowingly. Now a days mostly customers use image search engines for finding products easily apart from froogle product search engine.
Internet marketing has not only made people to setup business online, same time its has made competition big! So build a potential website and market to millions of customers, Good luck
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