Steps to be followed while optimizing a website for global reach and to increase targeted traffic, staying ahead of competitor and to increase your sales conversion
1. Existing website structure analysis
2. Competitor analysis
3. Keyword analysis and research
4. Prepare Search engine marketing report / Bench mark report
5. Right Keywords identification according to targeted audience related to website local or global
6. More direct and keyword rich folder and file naming approach
7. Adding optimized keywords to Meta tags
8. Measuring keyword density on each page
9. Adding breadcrumb trails to each page for internal links
10. Adding robots to website, tell the search engines to index your site and which pages they should index
11. Validating HTML http://validator.w3.org
12. Improving Web page presentation, using External CSS (Cascading Style Sheets) and JavaScript ( Note: Dont use Java Script for displaying Content and Navigation Links)
13. Reducing Table structure
14. Improving the HTML structure of pages by using heading tags, alt tags, div tags, etc.,
15. Improving home page
16. Improving content of existing web pages by adding optimized keywords
17. Adding appropriate links to the existing and new pages
18. Improving existing link titles
19. Adding links to the identified Search engines, Business directories and websites
20. Continuous link building to achieve page rank
21 Configuring website to Google webmaster and yahoo site explorer
22. Configuring log and stat to website
23. Monitoring inbound links
24. Monitoring referrals by search engines
25. Monitoring search results for optimized pages.
26. Ongoing SEO Campaign report on Website progress
Hope the process flow is clear and it gives you better idea on search engine optimization that will be carried out only by real SEO Experts and Search Engine Analysts
Apart from the above point we have server side search engine optimization a vast area and very important techniques, which will be mentioned in future posts, please note to understand that you should have some programming knowledge or a coder help, Visit again, All the best
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4 comments:
HI Buddy,
Java script Google doesn't love
So u need to remove that,,,
Follow Google Guidelines to get a gr8 rankings
Cheers
Seo Pravish
Hi dude thanks for the comments, your right Java script Google doesn't love, but the java script mentioned here is for the existing sites or can be for a new site who use JS within the page in some complication cases, that should be moved to external page :-), also please not that we should avoid JS for two main source one for contents and other for navigation links, rest not at all a problem, All the best pravish :-)
Hi Jag,
Can u pls clarify this point? I am well aware of the fact that google doesn't entertain JVL but do not know the techinical aspect of this...sodid not understand what you meant by the statements. :P
"but the java script mentioned here is for the existing sites or can be for a new site who use JS within the page in some complication cases, that should be moved to external page :-), also please not that we should avoid JS for two main source one for contents and other for navigation links, rest not at all a problem"
Hi Sharmistha,
You can notice that some of the old sites has JS codes in source code and mainly navigation links, those code occupies area (KB), also you might have know Google and other major search engines likes to index lite weight pages like 4 KB to 12 KB, if only the site has more valid information based on tech research, money, entertainment, unique articles, blog etc are exceptions. So to reduce code size its better to move JS codes as external file and navigation links can be added to the templates or as html includes as external files, hope now you can relate with the posts and comments, else I have to write a post based on this :p
Thanks for your comments :)
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