For top listing on major search engine including yahoo, lycos, altavita and MSN.As far as PPC is concerned you are not going to pay for placing ads, you will pay only for the clicks by your audience and there visits to your website.
You can find two different signup options
One is self serve option and other is Fast Track option.
Self serve option; in this you can do keyword research. Keyword research can also be done through http://inventory.overture.com, then setting up your bids for the specific ads related to keywords researched by using the tool. Keyword titles should be related to your business and should be targeted towards the audience
Fast Track option, in this to have help in setting up your account you will get a support by call and assistance like keyword selection, Writing good titles and descriptions, Budget management, Account optimization and Setting up tracking URLs.
You have to fix the bid to at least $25 per month .Over all keyword prices are $0.10 per click depends on which keyword you choose.
My suggestion is to pick a low cost bid with high rankings popular keywords, you can make this by using keyword phrases.Do not buy a high bid keyword and no need to keep your keyword title in top, it can also be on something like in second till fifth place. If your title and description is good, your audience will automatically click your add and come for business. Like wise you can minimize the budget for your bid and invest on more keywords.
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