If you’re website owner, you know how important web traffic is for your site. Without a steady stream of visitors coming to your site on a regular basis, your web business will be dead in the water. Customers are the lifeblood of any business, and it’s no different for businesses operating on the web. Therefore, website owners should do whatever they can to attract visitors to their website.
There are two options for getting visitors to your site. One is to pay for advertising. There are many different advertising venues available on the Internet, including Google pay per click ads and buying ads on Facebook. The one drawback of this traffic generating method is that you have to pay for it. This can be a problem for businesses that are on tight budgets.
The other option available is trying to rank in search engines like Bing. By optimising your website in ways that search engines prefer, your site will show up in the search results when someone searches for keywords related to your business. The better optimised your site, the higher you will rank.
Many website owners try to rank in Google’s search engine first, which makes sense considering Google has the largest share of the search market. However, this doesn’t mean you should overlook smaller search engines like Bing for example.
A few simple rules of thumb to keep in mind when trying to rank in Bing you should focus on are optimised backlinks and exact match domains. If you haven’t already chosen a domain name for your website, consider getting one that focuses on a keyword related to your business. While no longer an effective ranking method in Google, it still works great Bing. Also, consider using relevant anchor text in your backlinks. While Google is a little stricter on the percentage of anchor text ratio allowed, Bing is much more lenient.
When considering all this it is important to remember that having the tools is one thing, but knowing how to use them can be something else and thats why we always suggest touching base with good seo companies in your area. Companies like the NiSEO have a broad social reach, and can be contacted at the following social profiles Ni SEO Youtube page, NiSEO Tumblr site, and Instagram Northern Ireland SEO.
Any website owner should do whatever they can to attract more visitors to their website. If possible, consider paid advertising when the budget allows it, but in the meantime take the steps necessary for getting your site ranked in search engines like Bing and enjoy the free traffic higher rankings will deliver to your site.