Search Experience Optimization - SEO : Paid Search : Social Media | Jag's SEO A Day Blog

Covers insights on Search Engine Optimization (SEO), Google Search Algorithm Updates, Paid Search, Social Media to name a few . Jag's SEO A Day Blog help articles, tips and tricks are for free to educate newbie’s, web masters, online business owners and seasoned professionals!

Why Are You Afraid Of Google Penguin Update?

Would say, you don't have to be panic!

SEO recovery is doable. As per the industry experience and Google's confirmation, penguin update goes on regular basis and the major updates are announced and named in versions.

Started on April 24, 2012 (Google Penguin 1.0), May 26, 2012 (Penguin 1.1), October 5, 2012 (Penguin 1.2), May 22, 2013 (Penguin 2.0), Oct. 4, 2013 (Penguin 2.1), and October 17, 2014 (Penguin 3.0). Penguin 4.0 is expected in couple of months. Don't wait for Penguin 4.0 to hit your website.

First thing you need to know is about the information that to be collected before you start the work on Google's penguin lift and the proceedings in your website in order to stay back in the competitive search spot game!

(1) A Search Console (Former Google webmaster tools) account need to be created. Reference
(2) DA and PA check tool. Reference
(3) Knowing how hard it has been hit your website. Reference
(4) Manual action analysis. Reference
(5) Using Disavow tool. Reference
(6) Social Media Promotion.
(7) Content writing and marketing.
(8) Inbound Marketing.

Login to your Search Console (Google webmaster tool) account and look for links to the site section under search traffic. Now you will see "who links the most, your most linked content & How your data is linked". From the list of "who links the most", you will be knowing the level of unnatural links, paid links and scrappy links if you have built it or if a third party did the same, you can use tools to check DA and PA for the websites and webpages.

Search Google for bulk DA tool. There are few free tools that can help you to list 100 domains. Pick the low domain authority (DA) and Page Authority (PA) URL's and save it in a notepad. Look for low DA sites & PA pages. Find the level of your keywords you have used to build links for the websites. You need to check for money keywords and brand keywords. Money keywords unnatural links are the most dangerous one. You need to contact the webmaster and request for the site removal. Again if you find brand keywords in a poorly maintained website like less worthy information, too much of Ads & Popups, scrappy content then again you need to remove your website from those domains and pages.

Most of the website webmasters won’t be responding and some would be charging for link removal. In the notepad file that to be disavowed, you can mention the details as said in one of my post "Disavow.txt Smart Code Report to Disavow Spammy Or Low-Quality Links".

An important thing that need to be checked is "Manual actions" section under "Search traffic" section. If Google penguin has been hit hard to your website, you will notice a message from Google about the site wide or partial penalty and list of sample backlinks that is harming your web site. Work on those and similar sites. Take a complete list based on the sample sites referred by Google and remove those backlinks. As well mention those in disavow text file and use request a review button. If your domain is not been hit hard then you will see a message "No manual action found".

This doesn't mean you are not hit by Google penguin, if you see a drop in traffic when the Google penguin algorithm is updated then you need to work on the process explained above. Once you are done with the link cleaning process and list of links to discount in the text file, you can upload the using Disavow Tool (

In parallel you need to start with blogging, resource write-ups, inbound marketing and social media promotions by making use of top social media sites like Facebook, Twitter, Pinterest, Instagram, Google plus to name a few. All these signal will balance the discounted unnatural links and betterment your site traffic by regaining and improving SERPs.

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Google Paid Shopping Ads - Negative & Converting Keywords

Google shopping campaigns are used to promote products through product listing ads and it consists of image, product title, price, shipping, business name to mention few. By submitting a product feed to Google merchant center and linking to your AdWords account, you can create and access the products information and settings for various targets.

Google shopping don't allow you to manage keywords like web search ads. In most of the industry shopping ads perform better than web search ads but at the same time, you will be losing $$$$ when user clicks on ads by displaying the products for irrelevant keywords, that is negative keywords.

Negative keywords can be used at the campaign or ad group level to restrict the irreverent search queries for which the product ads are shown. You have an option to add, edit, or remove negative keywords by clicking the Keywords tab.

How to find negative keywords?

By using Google Analytics, you can navigate to Acquisition > AdWords > Search Queries. Use Secondary Dimension > Advertising > Campaign and from the advanced filter, look for search option to segment the Shopping Campaign and apply the filter.

This report lists all matched queries for shopping campaigns. The report also includes behavior analysis from which you can see bounce rate. Click on the bounce rate to sort from 100%. Here you will see keywords that are irrelevant to the business. You can also compare the range month wise so that you can get a clear insight on selecting the right negative keywords. Adding those negative keywords would save a lot of $$$$ and this should be a continuous process. In the same section find out the converting keywords and re-optimize the most converted product pages with those relevant keywords.

Take advantage on both negative keywords and converting keywords!

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Best 3 Free LSI Keyword Research Tools

There are couple of standard keyword research tools and out of that these 3 free LSI keyword research tools provides straight forward solution.

What LSI is all about?

LSI stands for Latent Semantic Indexing. These combination of keywords helps in indexing process and to better understand about the pages. Google and other search engines confirmed using more Latent Semantic Indexing keywords, the pages will boost in rank process. Let's see more on LSI keyword research tools.

(1) LSI Graph - LSI Keyword Generator

The tool is a free LSI Keyword Generator tool that provides related keywords to the keyword that you us in search engines. These are related keywords that are semantically linked to the main keyword used in search.

(2) Soovle LSI Tool generates LSI keywords not only for Google, the tool also provides LSI for Bing, Yahoo, Youtube, Wikipedia, Answers and This tool creates a result set by looking through the main keyword.

(3) Ubersuggest LSI Generator

With LSI Generator, you can choose a language and a source like web, images, news, shopping, videos and recipes. In addition with the base term, you can see a letter or a digit. You can extract suggestion for the base term. This is a pretty interesting option. You can get hundreds of keyword ideas from user's query database.

The combination of above mentioned tools can help you with the keywords for your next blog post, on-page SEO or to optimize PPC Ads.

If you find any other free LSI Tool, feel free to mention!
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DuckDuckGo a Google Yahoo Combo

A good alternate search engine with privacy search. DuckDuckGo don't follow you and has good index level. You don't have to navigate search pages for results and the web sites / pages listed are very close to the search queries.

As said the specialty is the search results which is shown in one page as a go and the page is very clean. The search experience is amazing with the ability to show up the sites and pages with fav icon. If you compare the results with Google and Bing, most of the searches results in DuckDuckGo looks better and more relevant.

DuckDuckGo is worth be to a default search engine and it's in the hands of the digital and search industry on how effective the privacy search engine can used and made popular like the earlier days of Google, Yahoo, Bing and many.

Hope Duckduckgo will not be a disappointment like Cuil and Blekko.
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Traditional Google add url title changed to search console

Back years ago when there was no google webmaster tool interface, individuals and web masters used to add their websites to this Google url, which still works.

I don't think most of the people who use the interface webmaster tool would have noticed the Google's add url. Apart from this, looks like Search console (formally webmaster tools) will be a more closer opportunity for the businesses and will help a lot for even non techies too. There are high chances  for increase in more signup's.

Let's see how it goes on!
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Letter to Google on Search Ranking Choice!

We appreciate the webmaster tools improvement and developments but regardless the transparency.

(1) Can you show us why the competitor’s sites are ranking well even though my site is better when compared in all ways?

(Please don’t say it's because of domain age. Since we are in the industry we know the market share and the truth. The insight would help us to work on the site fixes.)

(2) Can you show a sample list of spam or poor quality backlinks other than mentioned in the manual action review request?

(3) Can you mention the algorithm update in webmaster tools that caused the traffic drop?

(We know that can be noticed from analytics or from search queries data. Suppose if you update 2 or more algorithm in consecutive weeks, the guess would be broad)

(4) Suppose my competitor hires a team to build my site links with bunch of spam and poor quality links, what would be the result after an algorithm update? I need to find those links to disavow and wait?

(5) WMT links to the site shows old data. This is a common issue raised by everybody. Suppose we removed links from spam sites and used disavow tool, how do we know that you have reviewed those updates and our disavow links did not make any sense?

(6) How do you expect more natural link juice for a commercial site with an age of 1 year old or 5 years old compared to 10 years old site or brand site?

(Do you really validate brand sites or is it something undercover?)

(In some case the 1 year or 5 years old site would be more preferred by users when compared to 10 years old site. Small or medium sized business need to be given a chance)

(7) Can you show the website search engine guidelines score compared to industry best website score?

(8) What if you feel that the site has quality less content / duplicate content and are supposed to be quality content to our knowledge. Can you show some samples?

Let Google shuffle the results, collect the data and show the results as users prefer.
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Disavow.txt Smart Code Report to Disavow Spammy Or Low-Quality Links

You need to make sure about the links to be disavowed. The main factor is about low-quality & spammy links those points to the site. The process need to be carried out only if you think the links that are to be mentioned are causing issues to your site's online presence.

# This Disavow Report was created on Date, year (Today) for
# This report includes links of 2 prior reports submitted on Month Date, Month Date
# This report also contains new data added today, Month Date

# We have request webmaster to remove our links from their domain. The links from the following domain were cleaned up

# The webmaster did not respond. The links from the following domain were not cleaned up

# The below blogspot has differnt ccTLDs. We assume Google will apply disavow to all ccTLDs.

Customize the disavow text with links as per your requirements. The above format will help Google guys to understand easily. Here Domain: refers to the entire set of links in the domain and the specific link refers itself.

Go to disavow tool by logging using Google webmaster owner account and upload disavow.txt file. You're done. Wait for the changes to happen!

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SEO - Search Engine Optimization Or Search Experience Optimization?

SEO is not link building, not alone link building. Oh yeah, many do ask...I want my site to be SEO'ed. How many links do we require to rank top. Still many do not understand what's actually going on with SEO.

To the people who understand what actually SEO is Search Engine Optimization and to the people who don’t understand what SEO is Search Experience Optimization.

Search Experience Optimization deals with many factors. First of all users experience have to be considered. Here are the lists of factors by importance,

Site load speed
Relevant information or products based on the search query.
Overall quality content to reduce bounce rate.
Fresh content without typos or grammatical errors. This increases time spent on the site and as well controls bounce rate.
Relevant internal links.
User interaction information related to services or products.
Search Engine friendly website structure, SEF URL's, canonical, relevant file name for images, unique title and Meta related to page content.
Details like testimonials, news release and contact address improves trust ability and increases returning visitors & referrals.
Social signals through bookmarking
Finally back links from relevant sites i.e. link popularity.

Google & Bing algorithms have hundreds of signals to evaluate the site for ranking. Different elements of the above mentioned points will help to meet those hundreds of search engine signals which leads to search experience optimization.
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5 Social Media Tips for Improving ECommerce Site Sales Conversation and Promotions

As we all know ecommerce website promotion is a big challenge in online marketing industry and social media promotional area helps ecommerce site promotion through both direct conversation and as well by influencing the organic listing. Here you can find 5 solid tips that can help you to win it.

(1) Get to know where your type of customers are available - It can be from Facebook, Youtube,  Twitter, LinkedIn, Google Plus, Pinterest etc. There are many social media site that can help your business to grow in sales volume or to increase you brand presence which can finally lead to a returning conversation.

(2) Find your competitors and monitor what they do - Get to know the social sites in which your competitors are active and the content type they publish. Also look for the page views, followers, and fans of their social profiles how they involve in specific product promotion.

(3) Provide offers through social media - Mention exclusive Offers like coupon, holiday specials, free shipping etc.

(4) Engage customers - Write interesting articles and blog posts about specific products and its features and post it in your social sites profiles. Ask questions / reply to queries and conduct poll to make the place lively.

(5) Don’t use the company profile for direct product selling - Get facts and figures on your products and the specialty of the products. Make your company profile interesting and not boring.

These are the basic tips that can be followed for a start. As you cover will be learning new areas based on the profile insight popularity and conversion statistics. For more insight feel free to drop your lines in comment section.

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Top 5 SEO Extensions for Google Chrome

As we all know there are thousands of SEO extensions for Google Chrome. Here are the 5 SEO tools I would recommend to understand and improve the site SEO factors.

(1) SEO for Chrome

This tool SEO for Chrome provides SEO Tools like to find Pages indexed, competitive analysis, keyword research, backlink checks, pagerank checks etc.


A simple SERPS tool to check the position for a list of websites for a given keyword.

(3) SEO Site Tools

This tool provides the Social Media information, external page data, HTML and CSS Validation etc.

(4) SEO Professional Toolbar

This tool stores the rank and backlinks history for selected sites.

(5) Mozbar 

This tool shows the important SEO metrics and also compares link metrics for Google, Bing and Yahoo! with the SERP.

These SEO extensions for chrome can help you get an overall audit of your website popularity and these tools can help to improve the site performance in a better way.
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